Showing posts with label apple. Show all posts
Showing posts with label apple. Show all posts

Feb 11, 2008

Apple applies for trademark protection on gaming devices

Via Engadget
We're not gonna read too much into this just yet, but when everyone's favorite fruit-flavored consumer electronics company files to protect its trademark as it relates to a wide range of gaming devices, well, we feel you'd want to know. The USPTO sleuths over at Trademork just gave us the heads up on this recently-filed application from Cupertino, which requests protection of the word "APPLE" for products that classify as "toys, games and playthings, namely, hand-held units for playing electronic games; hand-held units for playing video games; stand alone video game machines; electronic games other than those adapted for use with television receivers only; LCD game machines; electronic educational game machines; toys, namely battery-powered computer games." And come to think of it, we did see Apple file for a videogame-related patent not too long ago, so who knows: perhaps the iPod, iPhone, and Apple TV will soon have even more friends among the company's ever-expanding non-PC ecosystem. Then again, we've heard this rumor in one form or another countless times before, and right now pining for a resurrected Gizmondo is already giving us enough headaches.


Remember the Apple Pippin? I remember that it sounded pretty cool back in the day. If Apple does make the leap into the video game market it could make things pretty interesting.

Apr 14, 2007

Apple (or a rogue programmer) added Dashboard Widget Anti-War message

I thought this story was interesting. Click the read more link to a.... Read more.
We were intrigued by the idea that perhaps this line of text was somehow added by Apple (or a rogue programmer) who felt the need to express their personal beliefs. So in one of our very rare pieces of investigational reporting, we wrote to Oxford University Press to get their take on this. Three weeks later, we have our response.
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